LNP (Lancaster Newspapers) washed the pages of its October 25th Sunday News edition in “pink in pursuit of a cure”, and featured an interview with PA Breast Cancer Coalition President and Founder Pat Halpin-Murphy on the front page! The pink initiative went much further than simply transforming the color of its pages—it was all to help bring awareness to National Breast Cancer Awareness month, honor and memorialize breast cancer survivors and those who have lost their battle, and recognize the health care providers and advocates who empower and embrace the cause. PBCC Board Member and Vice President for the South Central Region, Alice Sanders, was also featured in a spotlight interview in the Living Section.
In addition, these pink pages generated a donation of over $17,000 for the PBCC—all from ad sales that chose to go “pink” for a day! The LNP Pink Edition was a historic and meaningful initiative that was a huge success in its first year. Thank you to Barbara Hough Roda, LNP Executive Editor and everyone who sponsored an ad in this special edition!