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Potamkin Prize for Breast Cancer Research
The Potamkin Award carries a $10,000 stipend and is presented to an outstanding leader in the breast cancer community.

Dr. Kevin Fox
Director, Rena Rowan Breast Center at Penn Medicine's Abramson Cancer Center

Dr. Kevin Fox is Medical Director of the Rena Rowan Breast Center at Abramson Cancer Center of the University of Pennsylvania. He was the inaugural recipient of the Mariann T. and Robert J. MacDonald Professorship in Breast Cancer Care Excellence.

A committed researcher and dedicated educator, Dr. Fox has been recognized in the annual Top Docs issue of Philadelphia Magazine since 1993. He has been cited as one of “America’s Best Doctors for Cancer” by several national physician surveys, including “Best Doctors in America.” He is a world-class, compassionate clinician who has published over 50 journal articles, 50 research abstracts, and 20 book chapters on the treatment of breast cancer and other cancers. Dr. Fox’s work has a dramatic and lasting impact on all the women that the PBCC serves. 


Pink Ribbon Award
The Pink Ribbon Award is given to individuals who demonstrate outstanding leadership in breast cancer research, education, treatment and advocacy.

Lillie Shockney, R.N., B.S., M.A.S.
Administrative Director, Johns Hopkins Breast Center

Lillie D. Shockney has been the administrative director of The Johns Hopkins Breast Center in Baltimore, Maryland, since 1997. A two-time breast cancer survivor, Lillie has worked tirelessly to improve the care of patients with breast cancer around the world. She is a registered nurse with a bachelor of science degree in healthcare administration from Saint Joseph’s College and a master’s in administrative science from Johns Hopkins University. She is also certified as a breast imaging and breast cancer patient navigator in addition to holding the position of administrative director of the Johns Hopkins Cancer Survivorship Programs.

Lillie has published 13 books and more than 250 articles on the topic of breast cancer. She is the consultant for breast cancer for national ABC News and Good Morning America, and is consulted regularly by The Today Show and CNN. Together with her mother Charmayne Dierker, Lillie co-founded Mothers Supporting Daughters with Breast Cancer to address the unique challenges a mother confronts when her daughter is diagnosed.
In 2008 she was appointed to a chair as a University Distinguished Service Assistant Professor of Breast Cancer. This was the first time in the history of the organization that a hospital nurse has received such a distinguished designation.

Sen. Robert Mensch
Pennsylvania's 24th District

Pennsylvania State Senator Bob Mensch represents the constituents of the 24th District, including parts of Berks, Bucks and Montgomery counties. Prior to his election to the state Senate, he served in the Pennsylvania House of Representatives for the 147th Legislative District. Senator Mensch serves as Chairman of the Veterans Affairs and Emergency Preparedness Committee, and Vice Chairman of the Senate Public Health and Welfare Committee.

Senator Mensch introduced Pennsylvania’s Breast Density Notification Act and his hard work, dedication and passion for this critical issue were instrumental in the act being signed into law. Dense breast tissue can mask tumors on a mammogram, often leading to a more dangerous, less-treatable breast cancer diagnosis. The Breast Density Notification Act requires mammography facilities to notify women of their breast density so that they can make informed choices about further testing. Senator Mensch and the PBCC have launched a Dense Breast Advisory Committee to develop educational materials helpful to women with dense breasts.

As a husband, father, grandfather, executive and community leader, Senator Mensch understands the issues that are most important to the communities and families of the Commonwealth.


Shining Light Award
The Shining Light Award is presented annually for community grassroots leadership in the field of breast cancer research, education, outreach and advocacy.

Linda Golden
Breast Cancer Survivor, PA Breast Cancer Coalition Grassroots Partner

Linda Golden was diagnosed with breast cancer through a routine mammogram in 2004, and she has been moving forward without looking back ever since. In 2006, with the help of other members of the Grey Mare Society, she created Ride the Trail to a Cure. The Grey Mare Society is a group of horse riders over the age of 50 who ride together. Linda was inspired to raise awareness among the horse community about breast cancer while giving back for all the support she received during her treatment.

Since the first Ride the Trail event in 2006, almost $90,000 has been donated to the PBCC and hundreds of participants have heard the message about early detection of breast cancer. Her enthusiasm and dedication have motivated other women to follow her lead and host Ride the Trail to a Cure events for the PBCC, and so her legacy of giving back continues.


Click here for our podcast with 2013 Potamkin Prize Awardee Dr. Dennis Slamon.


Previous Awardees Include:

PA Governor Edward G. Rendell

Congressman John Murtha, Jr. & Mrs. Joyce Murtha

PA Governor Tom Ridge

Evelyn Lauder of the Estee Lauder Companies

United States Senator Arlen Specter

Madeleine Wing Adler, Ph.D., President of West Chester University

V. Craig Jordan, Ph.D., D.Sc., Diana, Princess of Wales Professor of Cancer Research

Mary A. Simmonds, M.D.

John Glick, M.D., University of Pennsylvania Cancer Center