Archive for the ‘Annual Conference’ Category

We Made History, Again! 3D Mammograms Now Covered for Women in PA

Posted By on October 19th, 2015 at 4:27 pm | 0 comments.

First-Lady-Making-Announcement-with-videoThe 2015 PA Breast Cancer Coalition Conference was one for the history books. Not only did we have a day focused on education, empowerment and advocacy, we welcomed major news from PA First Lady and PBCC Honorary Chair Frances Wolf. Mrs. Wolf announced that 3D mammograms are now required to be covered by the insurance companies for women in Pennsylvania. The 3D cutting-edge mammogram that was costing $60 to $600 for some insured women is now available at no cost.

Big, BIG news! Pennsylvania is now the first state in nation to require coverage for 3D mammograms, effective now. The PA Breast Cancer Coalition would like to thank Governor Tom Wolf, First Lady Frances Wolf and Insurance Commissioner Teresa Miller for making this life-changing milestone possible for women in Pennsylvania!

The Conference had other surprises in store for guests and awardees alike. We honored outstanding triple-negative breast cancer expert and researcher Dr. Edith Mitchell from the Sidney Kimmel Cancer Center at Jefferson University Hospitals with our prestigious Potamkin Prize. PA Rep. Matt Baker won a Pink Ribbon Award for his commitment to women’s health and our Breast Density Notification Act, and Dr. Wendie Berg of Magee-Womens Hospital of UPMC received a Pink Ribbon Award for her tremendous work on the issue of breast density. The PA Breast Cancer Coalition surprised Dr. Berg with a $50,000 Extraordinary Opportunity Grant to move forward with her research studying the accuracy of ultrasound vs. 3D mammograms for women with dense breasts.Pictures-from-Conference

Those are only a few of the day’s highlights. We enjoyed spending the day with you! If you haven’t already done so, please take 2 minutes to fill out this survey to ensure next year’s Conference is even better. You will automatically be entered to win a PBCC prize pack!

Thank you for participating in our historic 2015 PBCC Conference!


Conference 2015: Shining a Light on Ta-Ta Trot Founder Julie Rockey

Posted By on September 16th, 2015 at 8:28 am | 0 comments.

patheadshotforplSurvivor Julie Rockey has quite the to-do list. Not only does she have her hands full as a new mom to baby boy Maverick, Julie is busy year-round working full-time and planning the Ta-Ta Trot, an annual Grassroots Partner for the PA Breast Cancer Coalition, Geisinger Medical Center and Evangelical Community Hospital. After facing her own breast cancer diagnosis at the age of 30, Julie decided she had to do something for other women facing what she faced. For her outstanding work and dedication to making a difference, the PA Breast Cancer Coalition will present Julie Rockey with the 2015 Shining Light Award at this year’s PBCC Conference.

During her chemotherapy, Julie was approached to organize a 5K. In that first year, 50 people participated in the Ta-Ta Trot and raised over $3,300. The event has grown tremendously and, over the years, has boasted thousands of trotters from all 50 states with more than $348,000 raised for breast cancer charities since 2010. Congratulations Julie and all participants of the Ta-Ta Trot!

Be there Sunday, October 4 at the PBCC Pink Party in the Hilton Harrisburg as we honor Julie for her tremendous contributions to our mission of finding a cure for breast cancer. Click here to RSVP!


“Breast cancer has been my life sentence, not my death sentence. This award is really for the event itself because I don’t do it alone. There are so many people that help. It’s the whole community.”

Will YOU join us in honoring Julie at the PBCC Pink Party and our other incredible awardees at the 2015 PBCC Conference? Register today and make a day of it!


Conference Workshop Topics Cover Latest in Breast Cancer Treatment, Research, Survivorship

Posted By on September 16th, 2015 at 8:27 am | 0 comments.

workshops-for-plThe 2015 PA Breast Cancer Coalition Conference offers everything you need to know about breast cancer in one place.  From the latest research on metastatic breast cancer to lymphedema to sexuality and fertility to topics like yoga and nutrition, there is something for everyone. Workshops are offered in two sessions, before and after our Pink Ribbon Awards Luncheon. In addition to the expert information, attendees have an opportunity to connect with other survivors, medical professionals and researchers from across Pennsylvania.

Enjoy our extensive exhibitor area with opportunities to shop, network and learn. Be inspired by our 2015 Awardees’ efforts in “finding a cure for breast cancer now… so our daughters won’t have to.” There is truly something for everyone at the Conference. Make a day if it!

The PBCC is also proud to offer 3 FREE Continuing Education hours for ALL nurses in attendance. Scholarships and travel grants for the Conference are available through the Cary Massa Memorial Scholarship Fund.


Conference 2015: Honoring Potamkin Prize Winner Dr. Edith Mitchell

Posted By on August 17th, 2015 at 9:16 am | 0 comments.

patheadshotforplPresident’s Corner by Pat Halpin-Murphy

To say Dr. Edith Mitchell, our 2015 Potamkin Prize Winner, is accomplished would be an understatement. She’s an oncologist, a clinical professor, a researcher, a triple-negative breast cancer expert, a Brigadier General, a mother, a wife and a humanitarian.  The list goes on from there.  Dr. Mitchell currently works with breast cancer patients and students at Thomas Jefferson University Hospital’s Sidney Kimmel Cancer Center and serves as President of the National Medical Association.

The Vivian and Meyer P. Potamkin Foundation Prize for Breast Cancer Research is an annual award presented to an individual who is performing outstanding or groundbreaking work in the field of breast cancer research.  It is someone who demonstrates vision and commitment to providing the best possible treatment and outcome for patients, and leadership in the breast cancer community.  Dr. Mitchell embodies that commitment, making breakthroughs in triple-negative breast cancer research and treatment while caring for patients every day.  Her work has made a direct impact on the women served by the PA Breast Cancer Coalition, and throughout the world. Congratulations, Dr. Mitchell!

dr mitchell video thumbnail

Will YOU join us in honoring Dr. Mitchell on Monday, October 5? Register today and experience Pennsylvania’s premier statewide breast cancer conference. Make a day of it!


Conference 2015: Join us for Education, Advocacy and Action this October

Posted By on July 15th, 2015 at 11:12 am | 0 comments.

patheadshotforplBy Pat Halpin-Murphy, President & Founder

The Countdown to our 2015 PA Breast Cancer Coalition Conference is ON! Our staff is busy planning a day full of education and empowerment for all attendees. This year’s Conference will be held Monday, October 5 at the Hilton Harrisburg Hotel. We will kick it off in style with the PBCC Pink Party presented by Penn State Hershey Breast Center on Sunday, October 4, a free event celebrating our Grassroots Partners and survivors.

The PBCC has gathered brilliant minds in the field of breast cancer for our workshops with topics including metastatic breast cancer, nutrition, lymphedema, breast density, triple-negative breast cancer, fertility, yoga, DCIS, survivorship and more. It will be a day of learning and networking with hundreds of other attendees interested in learning the latest in research, treatments and advocacy.

The PA Breast Cancer Coalition offers 3 FREE Continuing Education hours to nurses who attend. Scholarships and travel grants are also available through the Cary Massa Memorial Scholarship Fund.



Conference 2014: Join us in Honoring Outstanding Oncologist, Dr. Kevin Fox

Posted By on September 15th, 2014 at 3:41 pm | 4364 comments.

Pat Headshot

Pat Halpin-Murphy, PBCC President and Founder

Thousands of women are alive today, thanks to Dr. Kevin Fox.

Dr. Fox’s expertise and compassion shines through in his patients at the Rena Rowan Breast Center at Penn Medicine’s Abramson Cancer Center. For his excellence in oncology, the PA Breast Cancer Coalition will award Dr. Fox with the Potamkin Prize at the 2014 Conference on October 13 in Harrisburg. We hope you will join us in acknowledging the exceptional care he has provided to women in Pennsylvania for decades.

Dr. Fox will also present the PBCC Conference Plenary Workshop Session. Don’t miss it!

Watch the video below to learn more about Dr. Fox and his incredible work with breast cancer patients across the state.

To register for the 2014 PBCC Conference, click here.


Conference 2014: Massa Scholarship Fund Makes Conference Experience Possible for PA Breast Cancer Survivors

Posted By on August 15th, 2014 at 8:51 am | 1707 comments.

Pat HeadshotBy Pat Halpin-Murphy, President & Founder

On October 13, we will welcome hundreds of attendees to our PA Breast Cancer Coalition Conference in Harrisburg for a day of learning and networking. Many of our guests will be there, thanks to the Cary Massa Memorial Scholarship Fund.

Cary was a wife, a mother, a friend, a fighter and a shining light to those around her. She lost her battle with breast cancer in 2006, but Cary’s family, friends and fellow members of the ABC Support Group have chosen to preserve her memory through the Cary Massa Scholarship Fund. Since its establishment, the fund has allowed hundreds of women to attend the PA Breast Cancer Coalition Conference, free of charge.

Cary’s husband, Dr. Robert Massa and her dear friend Rosalyn Evans share Cary’s story and explain why they felt it so important to carry on her legacy in this way. We are grateful they have chosen to celebrate Cary’s life by giving to survivors across Pennsylvania.

Click on the video below to hear Cary’s story:


For more information on our scholarship opportunities, click here.

Register Now for the 2014 PA Breast Cancer Coalition Conference!

Posted By on July 10th, 2014 at 7:21 pm | 5869 comments.

Conference2013PresidentsCornerforPLHave you been touched by breast cancer?  Maybe you’re a survivor or maybe you’re caring for one of the thousands of Pennsylvania woman who face this battle every day.  If you’re interested in learning the very latest in breast cancer research, treatments, advocacy, nutrition and survivorship, we invite you attend the PA Breast Cancer Coalition Conference on Monday, October 13, 2014 at the Harrisburg Hilton hotel.

Attend our many outstanding workshops, stroll through the exhibitor area, and spend the day with health professionals and other survivors who share our goal of finding a cure for breast cancer now… so our daughters won’t have to.

Early bird registration is now open online for $65.  Continuing Education Hours are also available for an additional fee.

Bring a friend and experience Pennsylvania’s premiere statewide breast cancer conference this fall!

WATCH: Click on the video below to learn more about the PA Breast Cancer Coalition Conference


Click here to register for the 2014 PA Breast Cancer Coalition Conference!