Go PINK at Pocono Promotes Breast Cancer Education and Early Detection

Posted By on June 22nd, 2012 at 9:52 am | 25 comments.

For Immediate Release
June 22, 2012

For PA Breast Cancer Coalition:
Heather Hibshman, 717-721-2580
For The Martel Group:
Rob Ziemba, 717-480-8610

Harrisburg, Pa. – The summer heat of August may be three months away — but a new fundraising partnership is already burning up the pavement for a statewide non-profit organization. The PA Breast Cancer Coalition (PBCC) recently teamed up with Lebanon-based Bill Martel Racing to promote breast cancer awareness and education at the NASCAR Camping World Truck Series Pocono Mountain 125 and The Pennsylvania ARCA 125 – Presented by Menard’s. These events will take place during the first weekend of August at The Pocono Raceway in Long Pond, PA.

Go Pink at Pocono benefits the PA Breast Cancer Coalition and event organizers are searching for supporting sponsors to join them in victory lane. Multiple sponsorship levels are available and include race car and race truck logos, event tickets, pit tours, driver meet-and-greets and more! Inaugural Go Pink at Pocono race t-shirts will also be for sale and are sure to be a hit. Race veteran Kyle Martel of Lebanon will drive one-of-a-kind pink vehicles during two events at the Pocono Raceway.

“This unique event will take the message of breast cancer awareness and early detection to thousands of Pennsylvania families,” said Pat Halpin-Murphy, president and founder of the PBCC. “We are extremely grateful to Bill Martel Racing for joining forces with the PBCC.”

“We are both honored and excited to promote the PBCC at one of the most visible races in the NASCAR Camping World Truck Series – and for one of the best causes in Pennsylvania,” said Rob Ziemba, V.P. Sales and Marketing for Bill Martel Racing and The Martel Group. “The winner will be the PBCC because the money stays in Pennsylvania.”

Ziemba concluded by saying “we are racing for a reputable Pennsylvania organization and have the right race team and driver in place to help raise as much money and awareness as we can. We want to cross the finish line with the PBCC and do our part to help find a cure for breast cancer now…so our daughters won’t have to.” 

To sponsor Go Pink at Pocono, and to request additional information, please contact Rob Ziemba at rziemba@hanovercoldstorage.net. For more information about Bill Martel Racing, visit www.kylemartel.com.

The PBCC represents, supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and breast cancer research grants. The PBCC is a statewide non-profit organization dedicated to finding a cure now…so our daughters won’t have to. For information call 800-377-8828 or visit www.PABreastCancer.org.


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