Turning Breast Cancer Awareness Into Action

Posted By on October 19th, 2011 at 9:13 am | 41 comments.

When we started the PBCC in 1993, breast cancer was talked about in hushed tones. Breast cancer survivors didn’t have organizations or support groups to help them through their experience.  Fortunately, things have since changed. Eighteen years later, the PBCC and many other organizations remain devoted to the fight against breast cancer.

Breast Cancer Awareness Month has grown into an internationally recognized phenomenon, where companies make nearly anything you can think of in pink to promote breast cancer awareness.

At the PBCC, we are pleased to partner with companies like Martin’s Potato Chips, who have made an annual tradition of producing special pink ribbon packaging for Breast Cancer Awareness Month each year and donating a portion of the proceeds to the PBCC.

We are honored that hundreds of individuals have given of their time and talent to think about ways to raise money for the work of the PBCC just by doing what they love.

We are inspired by the hardworking researchers here in Pennsylvania who look to unlock the mysteries of breast cancer in order to develop better methods of detection, improved treatments, and ultimately a cure for this disease.

Breast Cancer Awareness Month is an opportunity to highlight the fight against breast cancer and turn awareness into action. We at the PBCC believe it is ultimately a means to an end. The goal of the PBCC is and always has been to find a cure for breast cancer so our daughters won’t have to. Until that happens, we remain committed to supporting research that will help lead us to a cure and working tirelessly on behalf of those diagnosed with breast cancer and their families. Join the PBCC in turning awareness into action.

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